Ads can be tailored to the listening audience in a number of ways, including where they call from or how they call.
Each call from a wireless phone is instantaneously identified as the call comes in. If a sponsor wants to tailor a message to target wireless users, that message will play to only the wireless caller. So an advertiser can:
Purchase and pay for ads only listened to by wireless callers or Play a different message for wireless callers than the one the wireline callers hear.
It is also possible to separate callers on a regional basis. If an advertiser wanted a regional presence on a nationally advertised number, we can play ads appropriate to that geographic region only. Again, advertisers pay only for ads actually delivered and listened to by their target audience.
Call 800-WEATHER for more details on how to place an ad or start a weather line in your area.